Norman Schwarzkopf died today at age 78. Born in Trenton, NJ, Schwarzkopf graduated from West Point and rose through the ranks of the US Army eventually becoming a four-star General. Schwarzkopf commanded Operation Desert Storm, successfully driving out Saddam Hussein’s Iraqi forces from Kuwait in 1991. While he was known to many as “Stormin Normin”, the men under his command simply called Schwarzkopf “The Bear”.

August 22, 1934 – December 27, 2012

Below are 10 quotes from Gen. Schwarzkopf that encapsulate his views on leadership and war.

10) “Do what is right, not what you think the high headquarters wants or what you think will make you look good.”

9) “You learn far more from negative leadership than positive leadership. Because you learn how not to do it.”

8) “War is a profane thing.”

7) “The truth of the matter is that you always know the right thing to do. The hard part is doing it.”

6) “True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.”

5) “It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.”

4) “When placed in command, take charge.”

3) “The more you sweat in peace, the less you bleed in battle.”

2) “Any soldier worth his salt should be antiwar; and still there are things worth fighting for.”

1) “Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy.”